Coming on the heels of his highly lauded book, "Kiss Theory Good Bye," author Bob Prosen offers these essential insights for ensuring extraordinary bottom-line results and a company's long-term success.

  1. Delegate, don't abdicate.
  2. Ask, "How may I help you win?"
  3. Sentence all your profitable customers to "life."
  4. Hire smart or work hard. It's your choice.
  5. Do not put a cap on sales compensation.
  6. Play as hard as you work.
  7. Know that there's no such thing as too profitable.
  8. Hire people who are smarter than you.
  9. Know your unique selling proposition.
  10. Don't major in minors.