| | 1967 - Bart Starr - Green Bay Packers |
| | 1968 - Bart Starr - Green Bay Packers |
| | 1969 - Joe Namath - New York Jets |
| | 1970 - Len Dawson - Kansas City Chiefs |
| | 1971 - Chuck Howley - Dallas Cowboys |
| | 1972 - Roger Staubach - Dallas Cowboys |
| | 1973 - Jake Scott - Miami Dolphins |
| | 1974 - Larry Csonka - Miami Dolphins |
| | 1975 - Franco Harris - Pittsburgh Steelers |
| | 1976 - Lynn Swann - Pittsburgh Steelers |
| | 1977 - Fred Biletnikoff - Oakland Raiders |
| | 1978 - Harvey Martin - Dallas Cowboys |
| | 1978 - Randy White - Dallas Cowboys |
| | 1979 - Terry Bradshaw - Pittsburgh Steelers |
| | 1980 - Terry Bradshaw - Pittsburgh Steelers |
| | 1981 - Jim Plunkett - Oakland Raiders |
| | 1982 - Joe Montana - San Francisco 49ers |
| | 1983 - John Riggins - Washington Redskins |
| | 1984 - Marcus Allen - Los Angeles Raiders |
| | 1985 - Joe Montana - San Francisco 49ers |
| | 1986 - Richard Dent - Chicago Bears |
| | 1987 - Phil Simms - New York Giants |
| | 1988 - Doug Williams - Washington Redskins |
| | 1989 - Jerry Rice - San Francisco 49ers |
| | 1990 - Joe Montana - San Francisco 49ers |
| | 1991 - Ottis Anderson - New York Giants |
| | 1992 - Mark Rypien - Washington Redskins |
| | 1993 - Troy Aikman - Dallas Cowboys |
| | 1994 - Emmitt Smith - Dallas Cowboys |
| | 1995 - Steve Young - San Francisco 49ers |
| | 1996 - Larry Brown - Dallas Cowboys |
| | 1997 - Desmond Howard - Green Bay Packers |
| | 1998 - Terrell Davis - Denver Broncos |
| | 1999 - John Elway - Denver Broncos |
| | 2000 - Kurt Warner - St. Louis Rams |
| | 2001 - Ray Lewis - Baltimore Ravens |
| | 2002 - Tom Brady - New England Patriots |
| | 2003 - Dexter Jackson - Tampa Bay Buccaneers |
| | 2004 - Tom Brady - New England Patriots |
| | 2005 - Deion Branch - New England Patriots |
| | 2006 - Hines Ward - Pittsburgh Steelers |
| | 2007 - Peyton Manning - Indianapolis Colts |
| | 2008 - Eli Manning - New York Giants |
| | 2009 - Santonio Holmes - Pittsburgh Steelers |
| | 2010 - Drew Brees - New Orleans Saints |