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Types of humor to be used in TV commercials and display advertising
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Tags: business, how to money, technology, internet, online marketing, web design, advertising model, team entrepreneurship, partners commissions, product distribution, product development startups, ad agency integrated, sell product, new product
Bert Koehler has been an engineering contractor and consultant in Silicon Valley for two decades. In parallel with his work with semiconductor firms in complex VLSI he has been doing AI research for decades with goal of merging AI and the humanities. Results have included progress in understanding humor, emotion, and fiction. He is writing several books on these subjects as well as a series of books on bases for engineering synthetic intelligences.
There is no way I will be able to recreate Bert’s presentation, but in a nutshell…Here are a few important components for something to be perceived as “haha” funny – if one or more present in the statement of the event, there is a high probability that for a group of people it appears humorous:
| | Wit – making connections between things in a novel or empowering way. Example: puns or wordplay. |
| | Triumph – attempts to change power relationships in your favor. Example: overcoming bureaucrat in funny way; sarcasm, funny insults. |
| | Dissonance – things that are absurd relative to what the audience believes is true. Example: silly gags. |
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IdeaMama blog on New Product Design and Launch Marketing
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