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7 Must-Have Features For A Really Nice Classifieds Website
INFORMATIVE 
Tags: classifieds software, WorksForWeb, software, classified ad, classifieds site, classifieds website, feature, features, iAuto, iRealty, iLister, classifieds, classifieds script
Running a classifieds website or just dreaming about on-line classifieds business? Let’s talk about what makes classifieds website attractive for users! If you wonder what features at classifieds websites are really appreciated by the visitors just read our top 7 list to learn the most user-friendly features you can offer.
We created the list based at 8-years experience in classifieds software development. WorksForWeb develops Web-based applications in various areas, with the special emphasis on the classifieds market. WorksForWeb offers several types of classifieds software, iAuto, iRealty and iLister.
| 1. | Compare Ad Feature - People love to see the difference. Let them compare classified ads. Compare Listings feature lets users choose any number of listings and compare them all on one page, side-by-side. This is a really convenient way to track listings and compare any listing attributes. It is aimed to help users find the most appropriate and desirable listings and make the right decision when it comes to purchasing. |
| 2. | Slideshow For Pictures - People love to view pictures! Allow them to view beautiful slideshows. A psychologist research shows that stories with good visualization effects are more illustrative and comprehensible. These stories attract more readers. Transferring this conclusion to classifieds business, listings with good visual representation have much more views and therefore attract more prospective customers to listing owners. Your potential buyers can not view or touch your items in reality. They are trying to compose their opinion only according to the product visuals. The Image SlideShow option will help to create a good presentation of your products with multiple photos. It is also more comfortable for users to view all of the listing images without selecting each image separately. |
| 3. | YouTube Video Feature - People love to see the video. Add video from YouTube. The video from YouTube sharing service that is clear and representative will help to attract more buyers and generate more sales. If you seek to entertain, inform, or both, video will be a powerful channel for quick customer communication. Listing owners can place a video clip pertaining to the listing on the YouTube video. This video will be displayed on the listing details page. |
| 4. | Highlight Feature - People know that the most important things are emphasized. Get their attention by highlighted ads. In various ways the listing owners try to attract more buyers to their items. For this purpose they try to customize the appearance of their listings, make listings look different and stand out among other competing listings in search results. The “Highlight” option is the best way to do it. A highlighted listing will be shown in a different background against another listing background in search results. |
| 5. | Rating For Ads - People love to share their opinion. Allow them to rate ads. Classifieds site visitors will be happy to share their opinion with other users of the website. The easiest way to do it is to rate the classified ad you like or dislike. The following reasons may influence the rating of an ad: listing details, listing pictures, quality of the product presented in the ad. Listing details may also include advantageous and attractive offer, good price, etc. Based on the rating results listing owners may compose a feedback about their listings. |
| 6. | Saved Search Feature - People want to save what they obtained. Let them save the search results. Using saved searches and ads users will not need to remember listing ID or re-enter search criteria. Later they can run a saved search to check for new ads to the search results. Saved searches can be used for notification of newly published listings. Besides, if users like a particular listing and want to review it again later, they can save this ad in the special section called Saved Ads. |
| 7. | Credit system to pay for Ads - People don’t want to waste time on payment processing. Save their time allowing them to make payments effectively. Customers are very sensitive when it comes to spending their money online. Therefore, optimizing their payment experience may be one of the best win-win website development strategies. Imagine, a visitor is not paying for all services with a card, but instead purchases a number of credits to be used as payments for services and only pays for credits on a payment gateway’s website. Credit system provides website customers with a more comfortable and human-friendly way to make periodic online payments. Basically, all payments are taken care of automatically (sometimes even replenishing the credit balance) and can be monitored via system-generated reports. By introducing new ways of making payments easier and smoother than before, you have a direct impact on user loyalty and increase your conversion and customer return rates. |
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ListAfterList Wiki Contributors
Source:
WorksForWeb Classifieds Software
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