| | 78% of Internet users conduct product research online. |
| | In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks. |
| | 78% of business people use their mobile device to check email. |
| | 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. |
| | 200 Million Americans have registered on the FTC's "Do Not Call" list. |
| | 91% of email users have unsubscribed from a company email they previously opted-in to. |
| | 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising. |
| | 57% of businesses have acquired a customer through their company blog. |
| | 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. |
| | The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. |
| | Companies that blog get 55% more web traffic. |
| | Inbound marketing costs 62% less per lead than traditional, outbound marketing. |
| | 50% of all calls are for one-way transfers of information |
| | Only 39% of people listen to the entire voicemail you left on their phone |
| | 47% leave voicemails unheard for 1 to 4 days |
| | 75% of business calls go to voicemail |
| | 15% dislike dealing with their voicemails |
| | 12% dislike feeling obligated to call the person back who left a voicemail |
| | One-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom |
| | 21% of women age 18-34 check Facebook in the middle of the night |
| | Profile Pics - people will be 10 times more likely to notice you and be your friend. |
| | By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network |
| | Social Media has overtaken porn as the #1 activity on the Web |
| | 1 out of 8 couples married in the U.S. last year met via social media |
| | Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. |
| | If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users) |
| | Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. |
| | Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this) |
| | comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network in Russia |
| | 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction |
| | 1 in 6 higher education students are enrolled in online curriculum |
| | % of companies using LinkedIn as a primary tool to find employees….80% |
| | The fastest growing segment on Facebook is 55-65 year-old females |
| | Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined. |
| | 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences? |
| | Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen |
| | What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook… |
| | The #2 largest search engine in the world is YouTube |
| | Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English |
| | There are over 200,000,000 Blogs |
| | 54% = Number of bloggers who post content or tweet daily |
| | Because of the speed in which social media enables communication, word of mouth now becomes world of mouth |
| | If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour |
| | Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 |
| | 25% of search results for the World’s Top 20 largest brands are links to user-generated content |
| | 34% of bloggers post opinions about products & brands |
| | People care more about how their social graph ranks products and services than how Google ranks them |
| | 78% of consumers trust peer recommendations |
| | Only 14% trust advertisements |
| | Only 18% of traditional TV campaigns generate a positive ROI |
| | 90% of people that can TiVo ads do |
| | Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 |
| | 25% of Americans in the past month said they watched a short video…on their phone |
| | According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available |
| | 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. |
| | In the near future we will no longer search for products and services they will find us via social media |
| | More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily. |
| | Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second |
| | Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser |
| | 69% of teenagers have included their physical location in a social networking status update, nearly one-third chat online with people they don't know in the offline world, and nearly half share their real first name with strangers. In addition, 24% have shared their e-mail address with strangers, 18% a photograph of themselves, and 12% their cell phone number. The study also found that girls are more likely to chat with people they don't know -- 32% of girls, versus 24% of boys. |
| | American teens send more than 3,000 text messages a month – or more than 10 times every hour that they are not sleeping or in school, according to a new study. Meanwhile, children 12 years old and younger send about 1,146 text messages a month – or about four text messages per waking hour that they are not in school. |
| | In the past year, smartphone ownership increased from 11 percent to 17 percent of mobile users, while 3G phone ownership increased from 32 percent to 43 percent and unlimited data plan subscriptions rose from 16 percent to 21 percent. |
| | More than 500 million active users on Facebook |
| | 50% of our active users log on to Facebook in any given day |
| | Average Facebook user has 130 friends |
| | People spend over 700 billion minutes per month on Facebook |
| | There are over 900 million objects that people interact with (pages, groups, events and community pages) on Facebook |
| | Average user is connected to 80 community pages, groups and events on Facebook |
| | Average user creates 90 pieces of content each month on Facebook |
| | More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month on Facebook. |
| | More than 70 translations available on Facebook |
| | About 70% of Facebook users are outside the United States |
| | Over 300,000 users helped translate Facebook through the translations application |
| | Entrepreneurs and developers from more than 190 countries build with Facebook Platform |
| | People on Facebook install 20 million applications every day |
| | Every month, more than 250 million people engage with Facebook on external websites |
| | Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day |
| | More than 2.5 million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites |
| | There are more than 250 million active users currently accessing Facebook through their mobile devices. |
| | People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. |
| | There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products |
| | 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet. |
| | 1 week. The time it now takes for users to send a billion Tweets. |
| | 50 million. The average number of Tweets people sent per day, one year ago. |
| | 140 million. The average number of Tweets people sent per day, in the last month. |
| | 177 million. Tweets sent on March 11, 2011. |
| | 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time). |
| | 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day. |
| | 572,000. Number of new Twitter accounts created on March 12, 2011. |
| | 460,000. Average number of new Twitter accounts per day over the last month. |
| | 182%. Increase in number of mobile Twitter users over the past year. |
| | 8. 29. 130. 350. 400. Number of @Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and Mar 2012. |
| | 2-to-1 chance that someone who tweets daily is masturbating on any given day, a higher chance than everybody else. |
| | The average relationship for an 18-year-old who uses Twitter is about nine months, while "everybody else" usually has a relationship average of nine-and-a-half months. |
| | At age 50, the frequent tweeter has a 15 month-long relationship, while the non-frequent Twitter user stays in a relationship for an average of almost 17 months. |
| | 35 hours of video footage is uploaded to the site every minute. |
| | Over 13 million hours of footage was uploaded in 2010. |
| | More video is uploaded every 60 days than the three major US television networks produced in 60 years. |
| | Each week, YouTube receives the equivalent of 115,000 full-length feature films in uploads. |
| | 70% of YouTube traffic comes from outside the U.S. |
| | YouTube is localized in 25 countries across 43 languages. |
| | The base age demographic for YouTube is 18-54. |
| | Over 2 billion videos are viewed every day. |
| | YouTube Mobile gets over 100 million views per day. |
| | In 2010, there were over 700 billion video playbacks. |
| | A full 10% of YouTube videos are in HD. |
| | There are 7,000 hours of full-length movies and television episodes available on YouTube. |
| | 2 billion video views per week are monetized |
| | Hundreds of partners are making six figures per year. |
| | 94 of AdAge’s top 100 advertisers have run campaigns on YouTube. |
| | The total number of advertisers using YouTube has increased 10-fold in the last year. |
| | There are currently over 10,000 official partners. |
| | Content ID–YouTube’s automated system that serves as a copyright-violation watchdog–scans 100 years’ worth of content every day. |
| | 1000 partners are now using Content ID to help protect their content rights |
| | Over one third of YouTube’s total monetized views come from Content ID. |
| | Over 5 million people have found and subscribed to a friend’s channel using YouTube’s friend-finding tools. |
| | Every auto-shared tweet results in six new YouTube.com browsing sessions. |
| | More than half the videos on YouTube have been rated or commented on by users. |
| | Over 4 million people are connected and auto-sharing to at least one social network. |
| | Every day, millions of clips are “favorited” and millions of subscriptions occur. |