McDonald’s Slogans Over Time

Seems like there is a McDonald’s everywhere you turn?  Well, that is because there is. And that’s in part due to the great advertising campaigns over the years.  Here’s a look back, all the way to 1961, of how the Golden Arches has promoted itself:

  • 1961 – Look for the Golden Arches
  • 1967 – McDonald’s is your kind of place
  • 1971 – You deserve a break today
  • 1975 – We do it all for you
  • 1975 – Two all beef patties special sauce lettuce, cheese pickles onions on a sesame seed bun – This was never an official company slogan
  • 1976 – You, you’re the one
  • 1977 – You’ll enjoy the difference – In UK
  • 1979 – Nobody can do it like McDonald’s can
  • 1980 – You deserve a break today
  • Early 1980s – At McDonald’s we’ve got time for you – United Kingdom
  • 1981 – Nobody makes your day like McDonald’s can
  • 1983 – McDonald’s and you
  • 1984 – It’s a good time for the great taste of McDonald’s
  • 1985 – It’s Mac Tonight
  • 1988 – Good time, great taste (that’s why this is our place)
  • Late 1980s – There’s nothing quite like a McDonald’s
  • 1990 – Food, folks and fun
  • 1991 – McDonald’s today – The entire jingle was “What you want is what you get at McDonald’s today.”
  • 1992 – It’s Mac time – Australia only
  • 1992 – What you want is what you get
  • 1993 – There’s nothing quite like a McDonald’s – United Kingdom
  • 1993 – Do you believe in magic?
  • 1994 – Make every day a McDonald’s day – South Africa only
  • 1994 – Rock On – Australia only? Featured David Essex’ song “Rock On”
  • 1995 – Have you had your break today?
  • 1997 – My McDonald’s
  • 1997 – Did somebody say McDonald’s?
  • 1997 – Enjoy more – United Kingdom
  • 1998 – Only McDonald’s – Australia only
  • 1990s – A visit to McDonald’s makes your day – United Kingdom
  • 1990s – McDonald’s – It can happen – United States
  • 1990s – Eddie the Echo – How ya doin’? How ya doin’? – United States
  • 2000 – We love to see/make you smile
  • 2000 – Put a smile on
  • 2001 – There’s a little McDonald’s in everyone – Canada only
  • 2001 – Things that make you go ‘mmm’ – Australia, UK and New Zealand
  • 2002 – Every time a good time
  • 2002 – We love to see you smile
  • 2003 – me encanta – The Justin Timberlake slogan song
  • 2003 – I’m lovin’ it – The Justin Timberlake slogan song
  • 2005 – Feed your inner child – An advertisement shown in Australia showed various adults in suspended animation, and having child versions coming out of them
  • 2007 – Things that make you go ‘mmm’ – Breakfast us
  • 2015 – The Simpler the Better (attempted to trademark it in 2016)
  • 2016 – Lovin’ Beats Hatin’ (was not well received)
  • 2017 – I’m Lovin’ It